Ooh La La! began as a vision. 


Ooh La La! was created in 2007 by Liyah Babayan, an author, designer and social entrepreneur. Liyah, an Armenian refugee, immigrated to America with her family to escape religious persecution. Coming from a fashion background, and following the footsteps of her grandmother and mother, dressing and custom creating pieces for others was second nature. With an American Dream, Passion, Courage and the encouragement of her family, Liyah set out to actualize the vision of a creative space that inspires, celebrates, empowers and encourages all women to feel confident, take control of their destinies and follow their dreams.

Fashion is our Forte! People are our passion!

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Following in the footsteps of her grandmother and mama, passion for tailoring and dressing came natural to Liyah. Ooh La La! is built on the fundamentals passed down from one generation to the next.
— Idaho Living Review 2007

Our Vision

Ooh La La! is a new kind of consignment shop. We are conscious of our local and global impact, and choose to honor Mother Earth by encouraging eco sensitive fashion habits. Our goal is to nurture like-minded fashion lovers and companies. We provide quality adorable and affordable clothing, revived vintage styles, local artisan jewelry and  many more distinctive, earth friendly treasures. 


We believe in the collective effort to minimize waste and harm from factory manufactured fashion pieces, and promote the habit of up-cycling. We value and support hand created, healthy, human energy infused jewelry and accessories. We believe in a co-operative, responsible relationship between business and community.


With this in perspective we focus on a new business model, one that is morally, locally and environmentally responsible from its inventory to its operations.